Manager – Customer Value Management, Kuwait Alghanim Vacancy, iiQ8 Jobs, indianinq8
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Manager – Customer Value Management
Date: 26-Jan-2021
Location: KW
Company: Alghanim Industries
Job Summary
The CVM Manager will be responsible for the management of customer value from acquisition to retention stage; mono-BU & cross-BU campaign development, coordination of campaign communications and channel operations.
Job Responsibilities
CVM action development
- Work alongside Head of Loyalty Programs, CDP Team and stakeholders at BUs to set the long term vision and strategy for customer value management
- Develop customer segment strategies and differentiated treatment plans for customers to support CVM objectives
- Assist in product/customer proposition development and enhancement to meet customer needs and grow quality revenue based on customer and business unit strategies
- Build strong working relationships with multiple business users and vendors to develop CVM strategies
- Develop understanding of customer value economics, drivers of growth and customer churn
- Develop and maintain customer contact policy
- Develop strategy and framework for all campaign communications including acquisition, welcome, on-boarding, cross/up sell and retention
CVM action execution
- Manage end-to-end campaigns execution, including: planning, concept development, test & control setup, target list development, execution, reporting and optimization. Track, analyze and scorecard all email performance
- Conduct experimental design; drive insights from previous actions and improve CVM performance
- Monitor operating efficiency of existing CVM application systems and provide proactive, preventive and corrective action
- Identify and implement CVM technology and tools to drive customer value, staying current with best practices
Candidate Requirements
Education
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