CVM action development

• Engage with stakeholders in business units (BUs) to prioritize their business objectives; translate business objectives into mono BU and cross BU CVM Use Cases with the help of customer insights and business units’ inputs.
• Define customer segments, work with data science and analytics team to analyze customer behavior to identify opportunities for improved personalization.
• Support development of CVM action ideas & concepts, CVM planning and action development across the customer lifecycle including acquisition, welcome, on-boarding, cross/up sell and retention.
• Assist in product/customer proposition development and enhancement to meet customer needs and grow revenue based on customer and business unit strategies.
• Engage with data analytics department to incorporate data analysis findings and insights to CVM action development process.
• Build strong working relationships with multiple business users and vendors.

CVM action execution

• Own the end-to-end development and execution of CVM initiatives based on prioritized use cases.
• Execute experimental design of data driven marketing campaigns; drive insights from previous actions and improve CVM performance.
• Support execution of CVM actions across the channels, in coordination with the Campaign Management team.
• Enable key stakeholders to accurately monitor and track key success indicators.

• Min 5 – 8 years of experience
• Bachelor’s degree preferably in Business, Marketing, Econometrics, Engineering, Computer Science.
• Prior experience in customer value management and data driven marketing.
• Experience in CRM / customer experience management strategy and execution.
• Exceptional skills to interpret data from various sources and suggest creative marketing solutions.
• Strong project management skills in developing and implementing initiatives.
• Ability to manage senior relationships across all businesses and functional areas.
• Ability to break down complex problems, settle disputes and resolve conflicts, negotiate and influence others.